Matti’s calling is to raise the awareness of spatial at an enterprise level. His independent, outside-in perspective helps businesses understand the value proposition of spatial and allows him to deliver outcomes for the spatial industry above and beyond the ordinary. He has been instrumental in contributing to the growth and maturity of the industry. Matti has an insatiable appetite for keeping up with technology trends and an ability to see the big picture. He engages with all levels of an organisation, speaking their language to help them achieve their objectives using spatial.